Somerset Christmas 2010

Once again Philter was asked to re-imagine the Somerset Christmas promotion. This time, we went even bigger, and came up with an idea that will transcend the holidays altogether. The package is called “Giving Builds Character” and it contains a Christmas scene, Santa Claus, a snowman, and a few gifts for under the tree, all to be built by the recipient. In 2011 the program will be expanded to include collectible renditions of Somerset’s staff, that will be available only if people wish to donate to Habitat for Humanity. Why not give a little, and get a bit of character? That’s something that can be done all year round.