Looking in the Mirror

As celebrated a brand as any other in this country’s history, Canadian Tire’s petroleum division needed some help looking and communicating inward. In addition to our customer-facing work at Philter Retail, we developed a whole host of internal programs, including a 50th anniversary brand book, multiple environmental designs, and HR communications to name a few. Without these types of projects, a company’s greatest assets – its employees – can’t become true brand ambassadors and advocates.