A huge number and an ambitious goal for anyone. What it meant for us was a chance to rally the folks at Canadian Tire Petroleum around a unified goal. The idea: if people work together, then everyone is a hero. And instead of making the task scary by focusing on the size of the number, we had fun with common areas around the office to remind people to enjoy themselves while working hard. The environmental design was outfitted with a large arrow with magnetic $20 million dollar increments so that staff could have milestones to help keep them on track, and have moments to celebrate along the way.