Organic
Now you may all find this word overused these days (and I can’t argue that it probably IS) but I still really love using this word! I often find myself saying “it was a very organic process”, or, it just happened so “organically”. It simply feels like the best way to describe when something has [...]
Read MoreFine
I overheard this word being used in the studio the other day and my ears perked up. Was this a critique? Or did it mean everything was just going swimmingly? The more I thought about it this word is REALLY up for interpretation. And it’s not just altered by tone of voice – because of [...]
Read MoreThoughtful
I was watching one of my favourite cooking shows recently and one of the judges commented that a contestant’s meal was prepared thoughtfully. My immediate reaction was ‘That’s nice! Must be delicious and lovingly prepared’…but another judge interjected to suggest that wasn’t a flattering comment – that being thoughtful should be the price of entry. [...]
Read MoreAuthentic
Today’s word is: Authentic. I’ve been doing a lot of research around a new unphiltered blog post on brand exclusivity and opacity. The idea being that a brand (or an experience) must remain exclusive in order to keep its mystique. The common thread is that everything seems to hover around the idea of authenticity. In [...]
Read MoreTouch
Touch. This week in the unphiltered blog our word is Touch. There are a few things that made me think of this. One, the release of the iPad has got the Philter web design team all excited. And why not? The increase in touch technology is just so interesting and is really changing the way [...]
Read MoreName
So what is in a name? From the perspective of a branding professional – everything. When the Philter Brand Unit takes on a naming project there are so many things that we think about: Is it going to be a made up word like Snapple? Is it going to be personal like Kinko’s (a nickname [...]
Read MoreSenses
This morning I caught a brief scent of Spring. And for those of you who live in cold climates you understand that feeling. For me, it starts off in the pit of my belly. It feels like excitement and nervous energy. Like the anticipation I used to feel as a child staring out the window [...]
Read MoreStuff
Taking the train to Oshawa from Toronto on the weekend I started to think about people’s stuff. And not the outward expression of their stuff – meaning the stuff that they wear like a badge – but the hidden stuff. The stuff, that I would argue, more correctly defines people. Because this is the stuff [...]
Read MoreClouds
I was on a site recently that was displaying clouds of its tags. And, as a non-technical person, I thought, what a beautiful name for a method of information design. There was an article in the Globe and Mail just after President Barack Obama’s inauguration speech and it showed, through the used of clouds the [...]
Read MoreNostalgia
So I was driving along Queen Street the other day and I heard a great listener call in about this link: The guy was saying that he received this link from his daughter, now 21, and it reminded him of when she was a kid and they used to sit together and watch Sesame Street. [...]
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