This is unphiltered. It’s a place where the members of Philter Communications and Philter Retail post a monthly feature on a Trend or Insight that we see having a big impact on our clients or on the design and advertising industry as a whole. It’s also a place where we share our weekly creative brainstorm – Word. You can also find out what we’re reading, listening to and look at the things that we’re talking about in the studio. After years of working with clients to build strategies for their brands, advertising, social media and collateral we’ve got a lot of knowledge and this seems like the perfect place to share. So join our conversation and share our experiences in the unphiltered world.
Highjacking Brand Images
I’m pretty excited to do this post about brand images being repurposed because the subject of semiology (the science of signs) can be so enlightening and yet so obvious. Here’s the basic interpretation of images – you’ve got a “signifier” (the image you see) and a “signified” (the mental image associated with the visual). While [...]
Driving Loyalty Programs
While Canadians are the biggest users of loyalty programs anywhere in the world, that doesn’t mean all Canadian retailers have embraced their use at an equal pace. Sure, gas, grocery, department store and pharmacy retailers (high frequency retailers) have lead the way, but one important category in particular has been rather late to the party [...]
Organic
Now you may all find this word overused these days (and I can’t argue that it probably IS) but I still really love using this word! I often find myself saying “it was a very organic process”, or, it just happened so “organically”. It simply feels like the best way to describe when something has [...]
Fine
I overheard this word being used in the studio the other day and my ears perked up. Was this a critique? Or did it mean everything was just going swimmingly? The more I thought about it this word is REALLY up for interpretation. And it’s not just altered by tone of voice – because of [...]
